eBay SEO: how to rank your listings in search

Most listings never get seen — not because the product is bad, but because the listing isn't optimized for eBay's search engine, Cassini. Here's how ranking actually works and what to do about it.

How eBay search ranks listings

Cassini weighs relevance (does your listing match the query?) and performance (do your listings sell and satisfy buyers?). You influence both.

Relevance signals you control

• Title keywords that match real buyer searches
• Complete, accurate item specifics
• Correct category placement
• Clear, policy-compliant descriptions

Performance signals you earn

• Sell-through rate and recent sales
• Click-through and conversion on your listings
• On-time shipping and low defect rate
• Fast, helpful buyer communication

Optimize your titles

Front-load the most-searched keywords, use all 80 characters with relevant terms, and skip filler like 'L@@K'. Brand, model, and key attributes belong up front.

Make item specifics match

Item specifics power eBay's filters. When your title and specifics agree, eBay understands and surfaces your listing for the right searches. Inconsistency quietly kills visibility.

Consistency between your title and item specifics is one of the highest-ROI fixes most sellers never make.

Let AI keep every listing optimized

Optimizing by hand is slow, so most sellers only do it for some listings. Listofer generates search-aligned titles and item specifics for every item automatically — so your whole catalog competes, not just your best efforts.