Pricing strategy for resellers: protect your margin

Pricing is where reselling profits are won or lost. Price too high and you don't sell; too low and you work for free. Here's a framework that protects your margin.

Start from your true cost

Your real cost isn't just what you paid for the item. Account for every line:

• Item cost
• eBay final value fees (~13.25% + a per-order fee in many categories)
• Shipping and packaging
• Returns and the occasional loss

A quick way to check all of this at once is an eBay fee and profit calculator, so you know your net before you list.

Price against sold comps, not wishful thinking

Use sold listings to anchor your price to what buyers actually pay. Active listings only tell you what sellers hope to get.

Use offers and markdowns deliberately

1. 1Send offers to watchers to convert interest into sales
2. 2Mark down slow movers before they tie up cash too long
3. 3Bundle related items to raise average order value

You don't make money when you buy or when you list — you make it when you price right and it sells.

Let data guide your repricing

Listofer's analytics surface sell-through and days-to-sale so you know what to reprice, restock, or drop — instead of guessing once a month from a spreadsheet.